What is an Infused Pre-roll and How to Make Your Own

Pre-rolls continue to show huge growth in Canada, now the second overall category in the country behind flower. The big star of the category these days is infused pre-rolls which have shown incredible growth in popularity in the last year.

According to Headset data, pre-roll sales grew by 32.6% in Canada in 2023, with infused pre-rolls making up 36.5% of category sales last year.

Data from Headset

What is an infused pre-roll?

A pre-roll is a ready-to-consume wrapped joint with ground dried flower, and an infused pre-roll is the addition of concentrates to the pre-roll for increase potency and flavour. Concentrates like hash, wax, kief or rosin can be added to the inside or outside of a pre-roll to enhance the overall effects.

Tips for infused pre-rolls

• The higher potency of infused pre-rolls means they are much stronger than regular pre-rolls and beginner consumers or those sensitive to THC to use caution with these products.

• The variety of added concentrates to infused pre-rolls will change the potency and flavour of the product.

• Certain concentrates in infused pre-rolls will be harsher on the throat and lungs than others.

• Some infused pre-rolls will need to be stored in sealed containers or moisture-proof storage to prevent the product from drying out or losing flavour.

What products are on the market for infused pre-rolls?

As the popularity for infused pre-rolls grows, so has the number of brands producing these products. At FOUR20, we carry between 80 and 85 unique skus for infused pre-rolls, representing 24 Licensed Producers like:

• Boxhot

• Canaca

• Dab Bods

• Endgame

• General Admission

• Good Supply

• Lamplighter

• Phyto

• RAD

• San Rafael ‘71

• Saturday

• Spinach

• Sticky Greens

• Tasty’s

• The Loud Plug

• Virtue

• Zest

Check out your local FOUR20 to see our assortment of infused pre-rolls.

How can I make my own infused pre-roll?

If you love to roll your own joints, you can make an infused pre-roll easily with some innovative products on the market today.

• Infused milled flower: the easiest way to make an infused pre-roll is to use milled flower that is already infused with concentrates. Check out infused milled flower by brands like Dab Bods, Zest or RAD at your local FOUR20.

• Hash rip strips: this innovation is specific to SHRED, who has created a unique product to make infusing pre-rolls easy. Their hash strips take sheets of hash of their popular strains like Tropic Thunder or Bluberry Blaster (to name a couple), and score them into 10 easy-to-rip slices. Simply rip off a strip of hash and place it with your ground flower before rolling up your joint and voila—an infused pre-roll! Check out Shred Hash Strips at your local FOUR20.